Estée Lauder Grand Opening in South Africa

My relationship with The Estée Lauder Companies (ELC) began in Highschool. There was a mentorship program that brought my school in New York City (Murry Bergtraum) and the company together. As a computer science major, I was connected with Nick Prior who directed the Information Systems department for Clinique. Nick and I had weekly appointments at his office where we'd share inspiration and discuss what was happening in each other's lives. It was a welcome break from the academic demands.

The program lead and Senior Vice President of Corporate Administration, Deborah Krulewitch, took an interest in me as well and helped with my SAT preparation process that led to several scholarships and offers from various colleges and universities. Deborah also encouraged me to apply for the company's summer internship program during college. The first year I interned with ELC was when Mrs. Estée Lauder died. Her son, Mr. Leonard Lauder, was Chairman of the Board and I wrote him a letter to express how much I enjoyed the people in Global Communications and my experience working on the company's annual report. He mailed a letter to me in Atlanta thanking me for my note and congratulating me on my acceptance to Morehouse College.

I went on to work in Global Communications again (where I was able to participate in a Q&A with CEO at the time William Lauder), Corporate Management Strategies, and even requested that Origins company president at the time, Daria Myers, place me in a retail store for a crash course in consumer engagement. Sean John launched a fragrance with ELC which became a client and I employed my guerilla marketing techniques around the launch.

Overall, it's been a wonderful relationship with the brand that lives by 'Bringing The Best To Everyone We Touch.' I am honored to attend the launch of its first freestanding retail store in South Africa and the first on the African continent. 🇺🇸🇿🇦 #AdventuresOfNotBeingFamous#EsteeLauder #EsteeLauderSA #EsteeLauderCompanies

With the General Manager for Estée Lauder Companies (Sub Saharan Africa)

With the General Manager for Estée Lauder Companies (Sub Saharan Africa)